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History

The ROIG business group boasts 65 years’ experience as a leader in car and coach hire in the Cala d’Or, Santanyí, Portocolom and Calas de Mallorca areas. It has a fleet of more than 1,600 hire cars that is renewed each year (ROIG RENT A CAR), as well as 60 coaches (ROIG BUS), a taxi service (ROIG TAXI) and other luxury chauffeur-driven taxis (ROIG PREMIUM). The group’s headquarters are located in Cala d’Or but it also provides services at Palma de Mallorca Airport and other points around the island. Our company is renowned for its exclusive, personalised service that over the years has enabled it to grow and secure a consolidated position at the forefront of its sector.

The origins of the group date back to 1953, when Rafael Roig Oliver acquired his first taxi, a Citroën B10, to carry the first tourists that arrived in Mallorca around this period. In the light of the tourism boom of the 1960s, Rafael Roig decided to purchase his first coach, a 20 seater Sava. As the number of tourists travelling to the island grew, so did the fleet of vehicles and the company, which today is run by Rafael Roig’s three sons: Miguel, Juan and Rafael Roig.

The group also includes a travel agency in Cala D’Or: MIJURA, which handles ROIG’s excursions, as well as the sale of package holidays, and is one of the area’s top sellers. It also runs an insurance company and a petrol station in this popular tourist zone in south-east Mallorca.

1953 >
1953
ROIG is founded. Rafael Roig
Oliver acquires a Citroën B10, the
first tourist taxi in Cala d’Or.
1959 >
1959
The tourism boom arrives in Mallorca.
ROIG Bus is founded following the purchase of a 20
seater coach.
1964 >
1964
Three Seat 600 cars are acquired.

ROIG Rent a Car is set up.
1977 >
1977
ROIG opens the first petrol station
and car wash in Cala d’Or.
1983 >
1983
ROIG opens a travel agency,
Viajes Mijura, the first of its kind in the
Cala d’Or area.
1999 >
1999
ROIG Rent a Car starts to operate
at Palma de Mallorca Airport.
2009 >
2009
ROIG takes over the luxury taxi
company Transfer Car. ROIG
Premium is set up.
Nace Roig Premium.
2015
2015
A new logodesign,
a new website launch.
A new milstone in the
history of the brand ROIG.
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1953 >
1953 >
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2009 >
2015
2015
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Customer Service

(+34) 971 65 71 73
Customer service hour
From 8am to 8pm
Contact email:
info@roig.com